Forecasting the future can never be an exact science, but business persons need to do it all the time. Only their forecasts are called projections, and some are based on better data than others. Demographics are always an essential component when considering the investment needed for entering the China market. Good data is crucial when considering what to export to China, but sometimes that data is hard to access.
That’s why the first step with any new client for Avela Consulting is to commission a feasibility study. Using Big Data and Small Data resources, we check the current pulse of the shifting China market and Chinese buying trends. Furthermore, some sectors of the Chinese economy are simply not open to foreign competition. Avela’s feasibility studies include an analysis of the changing regulatory landscape.
All that said, there are some Demographic certainties that can form the basis of sound business decisions regarding exports to China. The numbers are mind-boggling,..
1) By 2020, China will have some 250 million citizens over the age of 65.
This suggests great growth opportunity in elder care products and services. The challenge is accessing that market effectively while protecting your brand and intellectual property. Avela assists with such considerations.
2) China has 700 million people online.
The number of Chinese people who are online at any given moment exceeds the entire population of the United States, so opportunities abound with ecommerce. Choosing the right platform, messageand deliveryis key and they vary from region to region. Not only that, they are constantly in flux. Having Avela Consulting’s team in the country and on the ground in China gives its client the edge in this arena.
3) Chinese Consumer spending is expected to grow to some $6 trillion by 2020.
As the Chinese middle class grows, Chinese consumerism grows and this is all essentially a new market being created before our eyes. Many of these people have never had access to foreign products before and they are in high demand.
This is an incredible opportunity waiting to be seized by bold businesses in the West, but it is a foreign land working from often different rules. Working on your behalf, Avela can guide you through the process and make the right connections necessary for a successful entry into the China market.
Seize this historic moment for your business! Contact Avela Consulting to begin the process of entering the vast China market with your exports. With offices in Houston and Shanghai, we bridge the distance and cultural differences between you and remarkable profit potential!
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